Lyft is the latest company to jump on the shared-scooter bandwagon, announcing on Thursday that Denver would be its first market in the US for its dockless electric scooters. The ride-hail company is playing catch-up in a market that’s already flush with billion-dollar startups, but it believes its ability to play nice with city officials will allow it to scale more rapidly than its rivals.
Lyft says it has been awarded permits to operate both electric bikes and scooters by Denver’s public works agency, but it will just be offering scooters to start out. The company plans on dropping 350 scooters initially, including 100 scooters for the city’s “opportunity zones,” which are designated as low-income and underserved by public transportation.
It won’t be a 24-hour operation, though: Lyft says the scooters will only be available to rent between 6AM and 8PM every day. Similar to other major operators, the scooters cost $1 to unlock and then 15 cents for each minute of riding.