Prysmian Expands Brazil Factory, Opens LatAm HQ

Italian cabling and fiber optics company Prysmian invested 150mn reais (US$39mn) to expand its Sorocaba factory in Brazil’s São Paulo state and open a Latin America operations headquarters in the city.

With the expansion, Prysmian says it has increased capacity at the plant by 25%, or by 500,000km of cables, to 2.5mn kilometers a year. The factory is the only one of its kind in Latin America with an end-to-end production cycle of fiber optics, Prysmian telecom business director Marcelo Andrade said

According to Prysmian CEO for Latin America, Juan Mogollon, Sorocaba is also one of the group’s four “centers of excellence” in manufacturing, the others being in China, Italy and the US.

The Latin America HQ follows the acquisition last year of General Cable, which gave Prysmian a significantly larger footprint in the region, company executives said.

The launch was marked by an event on Wednesday in Sorocaba attended by Prysmian’s global CEO Valerio Battista, Mogollon and Brazil country manager João Carro Aderaldo.

The launch also comes as Prysmian completes 90 years of operations in Brazil.

The company’s history in the country began in 1879, when Pirelli created a sector dedicated to energy cables. Around 50 years later the firm started manufacturing cables in Brazil.

In 2005, Pirelli’s cabling division was spun off worldwide, creating Prysmian. In 2011, Prysmian bought the Draka group and, last year, General Gable.