GoodWe Power Supply Technology is a globally leading inverter manufacturer, ranked Top 7 by Bloomberg, IHS, and global No. 1 storage inverter supplier by Wood Mackenzie in 2019. The headquarters is based in Suzhou, China, where core production and R&D center are located. GoodWe has more than 1700 employees all across the world, and owns 8 overseas subsidiaries covering all 5 continents.
With 10 years robust growth, via partnering prestigious customers such as Bosch, TATA Power, Krannich and Panasonic, GoodWe has built high reputation in the global market, delivering high quality products across more than 110 countries, with over 2 million inverters installed, making great contribution to the environment by reducing massive CO2 emissions and saving significant electricity cost at the same time.
Renewables & Environment
•In charge of all the marketing activities in Turkey & surrounding countries, mainly focus on Turkish market.
•Stipulate marketing strategies for each core market based on the local market situation.
•Help the company to manage the relationship with the existing solar media and identify new media partners.
•Contribute with sensible ideas for the design of GoodWe advertisements in accordance with the company product offering and aligned with the company strategy in core markets.
•Support the company in evaluating the strength of solar medias, taking into consideration variables such as number of followers and type of audience the different media targets and be on the look for recommending new media partners.
•Generate content to share across the solar medias; translating into Turkish about the company global updates and eventually generate content related to the company development & activities. Ideally, content should meet the information expectations of the local customers.
•Manage the existing social media platforms the company currently runs in the region and set up other media platforms that might be important.
•Help the company to translate into Turkish product data sheets or other marketing documents.
•Manage the relationship with customers, provide them support and discuss strategic development plans from a marketing perspective. Be persistent in following up with them to develop a long-term relationship of trust.
•Coordinate with the GoodWe EMEA team and with our customers to organize regular inverter training to solar installers across the region.
•Come up with creative ideas for marketing campaigns in which the company promotes specific products among a targeted group of customers.
•Identify opportunities to raise the GoodWe brand visibility in the region and coordinate with the company HQ for securing most visible spots at exhibitions.
•Maintain a regular dialogue with influential organizations of the solar industry, such as local PV associations and relevant organizations.
•Responsible for organizing and coordinating gala dinners, product training events and new-product launching events.
•Work together with research & sales team, conduct market research, analyze consumer needs, and market situation as well as competition dynamics that contribute to develop marketing strategies.
·Bachelor’s degree and above
·Substantial experience with marketing management required (Minimum 3 year of marketing experience, working experience in solar inverter segment is a plus.)
·Strong project management skill
·Good at communication and writing
·Fluent in Turkish and English are required
·Team work spirit