The Renewable Energy Buyers Alliance (REBA) is a community of energy buyers who are accelerating the zero-carbon future and greening the grid for all.
REBA was first set up as a NGO-driven initiative in 2014, with environmental corporations like WWF supporting the cause. Today, it is transforming into a business-led association with corporate giants such as Facebook, Apple, Walmart and Google teaming up to increase the exposure of renewables in 2019.
The new goal for 2019 is to provide 60 gigawatts of new renewable energy by 2025 in the United States and more internationally. They are also aiming to scale up from hundreds of corporate buyers to thousands.
Kevin Hagen, Vice President Environment, Social & Governance (ESG) Strategy at Iron Mountain, said: “REBA is one of the most innovative and collaborative groups of peers, colleagues, and friends I’ve been a part of—and it’s directly helping us break barriers to finding and executing renewable energy solutions.”
REBA recognises the urgent action needed to reduce greenhouse gas emissions to keep on track with future climate targets.
The private sector is responsible for over 60 per cent of electricity consumption and a major driver of economic and political change. They highlight that if companies with 100 per cent renewable energy goals today achieve them, it will help accelerate the transition to a low carbon future.
Nicola Peill-Moelter, Director of Sustainability Innovation at VMware, Inc, said: “REBA offers a very streamlined way to affect the change we want to see in the marketplace—which is increasing and scaling the number of organizations that are procuring renewable energy. REBA’s new structure will help accelerate that growth and bring more corporate buyers into the fold—providing more education and more collaboration.”