ABB Opens New Singapore Innovation Centre To Help Customers Digitalise

An innovation centre opened by engineering giant ABB on Thursday (Oct 11) will let customers get up close and personal with a range of new technology – including those that can improve life on the factory floor.

One idea is having staff wear smart glasses, which allows ABB experts miles away to see on their screens the problems that have arisen and provide guidance on how to resolve them.

Business owners can now view such innovations at the 30,000 sq ft facility in Ayer Rajah Crescent.

The centre houses training rooms as well as a collaborative operations area where customers can see how they can use data analytics and be guided on how ABB provides specialist help.

There is also a digital solutions facility that demonstrates how ABB’s automated systems can work, including being able to detect workers not wearing proper safety gear.

The centre will serve the infrastructure, manufacturing, process industries, transportation and utilities sectors.

Mr Johan de Villiers, ABB’s Singapore managing director, said: “It is essential for us to practically show (clients) what is possible, and allow them to get a look and a feel of it.”

The fast-developing South-east Asian region is on the cusp of the fourth industrial revolution, he added, and ABB’s expanded presence in Singapore aims to cater to demands across this area.

Apart from showcasing the Swedish-Swiss multinational’s latest digital offerings, the new centre allows business owners to discuss how they can customise ABB technologies to their needs instead of just buying off-the-shelf products.

Such solutions can cost anything from a few thousand dollars to millions, depending on how far along a company is in its digital transformation.

“We deliberately don’t come with a prepackaged, predefined solution because every customer’s situation is so unique, and technology today allows us to adjust the solution, shaping it to really solve the customer’s problems,” Mr de Villiers told The Straits Times ahead of the centre’s opening. “That’s why this place is so important.”